Freedom House is running a new nationwide advertising campaign in Jordan that asks "Where is equality?"
The campaign, featured in popular magazines and television commercials, uses a long blue bar and a short pink bar to represent the rights afforded to men and women. Badges featuring the campaign’s logo encourage people to ask about the meaning.
The year-long campaign is part of Freedom House’s "Together Achieving Women’s Advancement in Services, Opportunities and Legal Rights" program.
Source: [Freedom House]
This is a highly needed initiative since, sadly enough, Jordanian women are still not treated equally when it comes to issues of inheritance, citizenship, and others. I admire the work of Freedom House, especially when it comes to highlighting the issue of press freedom violations around the world. However, I wish this campaign had been initiated on a local level, as I believe local campaigns have a higher impact on the general population.